Creative Strategy
Creative strategy is our core service for top of funnel: we find and test new personas and angles for brands that want to scale further in their current market. Every persona, angle and offer comes together in one master concept, built on real customer data and made to convert cold audiences.
Most ad accounts do not suffer from a lack of ideas, they suffer from randomness: loose one-offs, no system, and nobody who knows why a winner worked. We replace that with one clear method: persona + angle + offer = master concept. We deliver in weekly batches across four-week cycles: five new concepts a week and one new master concept every week that we build out into winners. Every concept is built on real customer data, because your customer does not want unique art, they want content that sells.
Avatar research
Per customer type we define who buys, what awareness stage they are in and which triggers move them.
Master concepts
Winning concepts become families of variants and iterations, instead of starting from zero every time.
Angles from customer data
Reviews, support conversations and communities are the richest source of hooks. Every brief starts there.
Analysis without gut feel
Every two weeks we judge creatives on performance data, not taste. Winners scale, losers go.
+60Every concept runs on the same framework that has produced 15.000+ creatives for 65+ brands across 18 countries.
From first call to your next record month
Onboarding & kickoff
Onboarding form and kickoff call: goals, numbers and access sorted within a week.
Research & audience
Deep dive into your customer data, reviews and market: the angles we will fire on.
First ads & creators
The first batch is produced and creators that fit your brand are matched.
Live & testing
The first ads go live in your account and testing starts, measured on new customers.
Data & next batch
Data comes in and our creative team iterates the next batch on what wins.
Who this works for
- You spend €15K to €200K per month on ads, but new concepts come from loose ideas
- You don't know why your winning ads work, so you can't repeat them
- Your team or agency produces plenty, but nobody owns the strategy
Honest note
No proven product yet, or no budget to test structurally? Then creative strategy is too early. Fix the foundation first.
See if it fitsFrequently asked questions
What do we concretely get?
Does this work alongside our own team or agency?
How fast is the first strategy ready?
Ready to scale profitably?
Book a free 30-minute strategy call. You get an honest view of where your growth headroom is, with no strings attached, even if we turn out not to be a match.
65+ brands scaled into 18 countries